Bella

1. About Bella

Bella is an adults-only social service with fictional AI characters, text and voice conversations, image analysis, stories, friend rooms, and human social and matching features. Public AI characters and creator submissions are subject to the applicable review and publication controls.

These Terms of Service ("Terms") form a legally binding agreement between you and the operator of Bella ("Bella", "we", "our", or "us").

These Terms apply to the Bella mobile applications for iOS and Android, the website available at bellavideo.co, and related services.

2. Eligibility — 18+ Only

By using Bella, you represent and warrant that:

• You are at least 18 years old.
• You have the legal capacity to enter into these Terms.
• You are not prohibited from using the Service under applicable law.
• The information you provide to Bella is accurate and truthful.

Bella does not knowingly permit anyone under 18 to use the Service. If we discover or reasonably believe that an account belongs to someone under 18, we may immediately suspend or terminate the account and remove associated content.

3. Your Account

Some Bella features require you to create an account. You are responsible for maintaining the security of your account and credentials.

• You must provide accurate account information.
• You must keep your login credentials confidential.
• You must not allow another person to use your account.
• You must notify us if you believe your account has been compromised.
• You are responsible for activity occurring through your account.

You may not create an account using another person's identity, impersonate another person, or create accounts for deceptive or fraudulent purposes.

4. Community and User Conduct

Bella is intended to provide a safe, respectful experience for adults using AI characters and sharing content.

You must not:

• Create, request, upload, distribute, or facilitate child sexual abuse or exploitation (CSAE) or child sexual abuse material (CSAM), including simulated or AI-generated sexual content involving anyone under 18.
• Harass, threaten, intimidate, stalk, or abuse anyone, including through content or prompts.
• Engage in hate speech or targeted harassment.
• Impersonate another person or organization.
• Use Bella for fraud, scams, or deceptive activities.
• Attempt to obtain another user's passwords or private information.
• Use the Service to distribute malware, viruses, or malicious software.
• Attempt to manipulate, exploit, or circumvent Bella's systems.
• Use automated bots or scripts to abuse or manipulate the Service.
• Use Bella for unlawful activities.
• Encourage or facilitate criminal activity.
• Attempt to evade account suspension or termination.
• Record or share a room participant's voice or likeness without their explicit consent and any consent required by law.
• Present AI-generated voices or room recordings as authentic recordings of real people.

5. Sexual Content and Exploitation

Bella is an adults-only service, but being 18+ does not mean that every type of content or behavior is permitted.

You must not use Bella to exploit, threaten, coerce, or manipulate another person.

• Sexual exploitation is prohibited.
• Sexual content involving minors is strictly prohibited.
• Any attempt to involve a minor in sexual activity is prohibited.
• Non-consensual intimate content is prohibited.
• Sexual harassment or unwanted sexual behavior is prohibited.
• Blackmail or threats involving intimate content are prohibited.
• Content shared without the necessary consent is prohibited.

We may remove content, restrict accounts, or report activity to appropriate authorities where required or appropriate.

6. AI Companions, Chats and Voice Calls

Bella's characters are software-generated fictional characters, not people. Text replies, voice replies, image descriptions and live voice conversations are generated or processed using AI.

7. User Content

Bella allows you to submit profile details, text, photos, voice messages, private character descriptions, and stories ("User Content"). A photo sent in an AI chat may be processed by Bella and its AI provider to produce a description and response.

You retain ownership of User Content that you create, subject to the rights necessary for Bella to operate the Service.

By submitting User Content to Bella, you grant Bella a non-exclusive, worldwide, royalty-free license to host, store, reproduce, process, display, and transmit that content solely as necessary to operate, maintain, improve, and provide the Service.

You represent that you have the necessary rights and permissions to submit the content you upload to Bella.

Custom voice samples may be reviewed before approval and may be sent to a voice service provider to create the selected character voice. You may submit only your own voice or a voice for which you have the necessary rights and all required consent. Bella may request reasonable evidence of those rights. Voice cloning, impersonation, or use that violates a person's rights is prohibited. Public discovery of a user-created character requires Bella's applicable review and approval.

8. Stories and Live Content

Bella may allow you to publish stories, live broadcasts, or other public content.

• Stories may remain available for approximately 24 hours unless saved or otherwise retained through an available feature.
• Public content may be viewed, copied, recorded, or shared by other users.
• You should not publish information that you do not want other people to see.
• Bella may remove content that violates these Terms or our safety policies.

9. Reporting and Safety

Bella provides tools to report AI responses, messages, content, or other service issues that may violate these Terms or create a safety concern.

In-app reporting lets you select a concern and provide details; depending on report type, Bella may include relevant recent message or room context. Do not attach or send suspected child sexual abuse material. Use the in-app child-safety report or the contact on the Child Safety Standards page.

We may review reports and associated evidence and may take actions including:

• Removing content
• Issuing warnings
• Restricting account features
• Suspending accounts
• Permanently terminating accounts
• Taking measures to prevent repeat abuse
• Cooperating with lawful investigations where required

Reporting does not guarantee that a particular action will be taken. We determine appropriate enforcement actions based on the circumstances and available information.

10. Prohibited Content

You may not upload, transmit, publish, or otherwise distribute content that:

• Is illegal or promotes illegal activity.
• Sexually exploits or endangers minors.
• Contains non-consensual intimate material.
• Threatens or encourages violence.
• Promotes terrorism or violent extremist activity.
• Facilitates fraud, scams, or financial crimes.
• Contains malware or malicious code.
• Infringes another person's intellectual property rights.
• Contains private information shared without authorization.
• Is intended to deceive, manipulate, or seriously harm others.

11. Subscriptions, Coins and Digital Features

Bella may provide virtual coins, credits, Bella Club subscriptions, or similar digital features ("Paid Features"). Their price, billing period, included benefits, renewal terms, and applicable limits are shown at checkout or in the relevant plan details.

Coins and credits are digital features of the Service. They are not cash or personal property, except where applicable law says otherwise.

• Coins and credits generally have no cash value outside Bella.
• Coins and credits generally cannot be transferred outside Bella.
• Coins and credits cannot be redeemed for cash unless applicable law requires otherwise.
• We may correct balances resulting from technical errors or fraudulent activity.
• Coins and credits may not be sold or exchanged outside authorized Bella features.

Purchases made through iOS or Android are processed through the applicable app store. Apple and Google may impose their own terms and conditions on purchases.

12. Subscriptions and Plan Limits

Bella may offer free and paid plans with different usage limits, including limits for messages, voice calls, voice notes, image analysis, and private characters. The current limits and benefits are shown in the app and may depend on your active subscription.

Limits are enforced by Bella's account and plan systems. We may update plan features or limits prospectively; changes do not remove consumer rights or benefits already paid for where the law says otherwise.

A subscription purchased through Apple or Google is billed by the applicable store and may renew automatically unless you cancel through that store before renewal. The store's checkout screen states the price, duration, and renewal terms. Deleting your Bella account does not itself cancel an app-store subscription.

You can manage or cancel store-billed subscriptions in your Apple or Google account. Refunds are handled under the applicable store rules and mandatory consumer law.

13. Payments and Refunds

Purchases made through the Apple App Store or Google Play are subject to the applicable store's payment and refund policies.

Bella does not store your full payment card number when purchases are processed by Apple or Google.

Refund requests for purchases made through an app store may need to be submitted directly through the applicable app store.

14. Intellectual Property

Bella and its associated software, designs, trademarks, logos, interfaces, features, and other materials are owned by or licensed to Bella and are protected by applicable intellectual property laws.

Except as expressly permitted by these Terms, you may not copy, modify, distribute, sell, reverse engineer, or create derivative works from the Bella Service.

15. Account Suspension and Termination

You may stop using Bella at any time and may request deletion of your account.

Bella may suspend or terminate your account if we reasonably believe that you:

• Violated these Terms.
• Violated our safety or community rules.
• Engaged in fraud or abusive behavior.
• Created a serious safety risk.
• Used the Service unlawfully.
• Attempted to circumvent a previous enforcement action.

We may also take action when necessary to protect users, the Service, or our legal rights.

Termination may result in the loss of access to your account, content, and unused coins, credits, or subscription benefits, subject to applicable law and any rights you may have under applicable consumer protection laws.

16. Account Deletion

You can start account deletion from the app's Settings or visit our account deletion page, then continue to the authenticated profile settings and confirm deletion. We may verify that you control the account before processing the request.

Deleting your Bella account does not itself cancel an Apple or Google subscription. Cancel store-billed subscriptions through the applicable store account.

Certain information may be retained where reasonably necessary for legal compliance, fraud prevention, safety investigations, financial records, dispute resolution, or enforcement of these Terms.

17. Privacy

Your use of Bella is also governed by our Privacy Policy, which explains how we collect, use, disclose, and protect personal information.

By using Bella, you acknowledge that you have reviewed the Privacy Policy.

18. Third-Party Services

Bella relies on third-party services to provide certain functionality, including OpenAI and, for configured features, ElevenLabs for AI text, speech transcription, and voice synthesis; app stores for billing; and cloud, storage, analytics, diagnostics, push, security, and communication providers.

Third-party services may have their own terms and privacy policies. Bella is not responsible for services that are independently operated by third parties.

19. Disclaimers

Bella is provided on an "as available" basis. While we work to maintain a reliable and safe service, we cannot guarantee that the Service will always be available, uninterrupted, secure, or error-free.

AI characters are fictional and are not human, conscious, or a substitute for human relationships or professional support. AI outputs may be inaccurate or reflect incomplete context.

20. Limitation of Liability

To the maximum extent permitted by applicable law, Bella and its operators, employees, affiliates, and service providers will not be liable for indirect, incidental, special, consequential, or punitive damages arising from your use of or inability to use the Service.

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited under applicable law.

21. Indemnification

To the extent permitted by applicable law, you agree to defend, indemnify, and hold harmless Bella and its operators, affiliates, employees, and service providers from claims, liabilities, damages, losses, and expenses arising from:

• Your violation of these Terms.
• Your misuse of the Service.
• Your User Content.
• Your violation of another person's rights.
• Your violation of applicable law.

22. Changes to the Service

Bella may modify, add, suspend, or discontinue features of the Service from time to time.

We may change features, limits, pricing, Virtual Item systems, eligibility requirements, or other aspects of the Service when reasonably necessary to operate and improve Bella.

23. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we may notify you through the application, website, email, or another reasonable method.

The updated Terms will become effective on the date specified in the updated version.

Your continued use of Bella after the updated Terms become effective constitutes acceptance of the updated Terms, to the extent permitted by applicable law.

24. Governing Law

These Terms are governed by the laws applicable to the entity operating Bella, without regard to conflict-of-law principles, except where applicable consumer protection laws provide otherwise.

Nothing in these Terms is intended to remove or limit rights that you may have under mandatory laws applicable in your place of residence.

25. Contact Us

If you have questions about these Terms, account issues, safety, privacy, or legal requests, you can contact Bella at: