Bella

1. Who We Are

Bella is an adults-only social service with fictional AI characters, text and voice conversations, image analysis, stories, friend rooms, and human social and matching features. Public AI characters and creator submissions are subject to the applicable review and publication controls.

References to "Bella," "we," "our," or "us" refer to the operator of the Bella application and its associated services. For privacy requests, contact bella@trymitali.com.

This Privacy Policy applies to the Bella mobile applications for iOS and Android, our website, and related services that link to or reference this Privacy Policy.

2. Adults Only — 18+

Bella is not directed toward children or anyone under the age of 18. We do not knowingly permit individuals under 18 to create or use Bella accounts.

If we discover that an account belongs to someone under 18, we may suspend or terminate the account and delete associated information, subject to information we are required or permitted to retain by law.

If you believe a person under 18 is using Bella, report the account through the in-app safety tools or contact the child safety point of contact listed on our Child Safety Standards page.

Bella prohibits child sexual abuse material, sexual exploitation of minors, grooming, or any sexualized content involving minors. Suspected illegal content or conduct may be reported to the appropriate authorities where required or appropriate.

3. Information We Collect

We collect information you provide directly, information generated when you use Bella, technical information from your device, and limited information received from third-party services.

4. How We Use Your Information

We may use information we collect for the following purposes:

• Provide the Service — create accounts, provide AI characters, chats, voice calls, image analysis, stories, private character creation, and other Bella features.
• Personalisation — provide relevant profiles, character recommendations and conversation continuity where companion memory is enabled.
• AI processing — send your chat text, selected images, voice-call audio, and limited conversation context to OpenAI and, depending on the configured call engine and feature, ElevenLabs to generate replies, analyze selected images, transcribe speech, or synthesize character speech. Only the text, media, and context needed for the requested feature are sent. The AI system may use short summaries and memories when memory is enabled.
• Safety and moderation — investigate reports, detect abuse, prevent fraud, review submitted evidence, enforce our policies, and protect users.
• AI safety — investigate reports concerning AI chats, generated content, voice calls, and recent conversation context included with a report. The current report form does not accept screenshot or image attachments.
• Communications — send service notifications, security alerts, transactional messages, and other important communications.
• Memory controls — when companion memory is on, use extracted conversation details to keep later chats relevant. You can turn memory off in that character's chat settings; doing so also clears saved memories for that character.
• Analytics — understand how users interact with Bella and improve our products and services.
• Security — detect unauthorized access, fraud, spam, abuse, and other security threats.
• Transactions — process and maintain records of subscriptions, virtual coins, and purchases.
• Legal compliance — comply with applicable laws and respond to valid legal requests.

Where privacy law requires a legal basis, we rely on performance of our contract with you to provide the features you request, legitimate interests to secure and improve Bella and prevent abuse, your consent for optional features or processing where required, and legal obligations for required records and lawful requests. You can withdraw consent for optional processing through the relevant settings or by contacting us; withdrawal does not affect processing already carried out lawfully.

5. Sharing Your Information

We do not sell your personal information.

6. AI Voice, Image, and Memory Processing

AI voice calls use the configured call engine. Depending on that configuration, live speech may be processed by OpenAI or transcribed with ElevenLabs Scribe, responded to by Bella's existing AI text system, and spoken by an ElevenLabs voice. Your device streams audio to provide the conversation; Bella does not save the raw call audio as a recording. Voice notes are stored as chat media so they can be transcribed or used in the conversation.

Invited AI room voice: when you choose Join voice, your microphone audio is exchanged live with the other active room participants using WebRTC. Bella uses a TURN relay when configured; signaling and short-lived voice-presence data are relayed through Bella services. The voice-presence entry expires automatically after you disconnect. A room host may request an optional Bella Moments recording. Recording starts only after the server confirms that every current voice participant has consented for that recording session. The recording is composed on the host device from Bella's room view and audio supplied by consenting participants and the AI character. It is not uploaded to Bella. A temporary local MP4 is kept for preview, then can be saved to the device or shared through the operating system's share sheet. Dismissing the preview deletes Bella's temporary copy. Copies saved or sent to other apps are governed by those apps' storage and privacy practices. Recording stops if consent is withdrawn or the room session is interrupted.

• Raw audio from live AI calls is not stored by Bella. Call duration, timestamps, connection diagnostics, and usage records may be retained to provide the feature, enforce plan limits, maintain security, and bill usage where applicable.
• If companion memory is enabled (on by default), a call lasting at least one minute may produce a text transcript for memory extraction. Bella stores that transcript encrypted with a 24-hour expiry and clears it through scheduled cleanup. A compact conversation memory may remain for up to 90 days or until you turn memory off or delete the character relationship.
• Depending on the configured feature, OpenAI and/or ElevenLabs process live audio or voice-note content for transcription, AI responses, or speech synthesis under their respective service terms and privacy practices.
• Bella Moments includes AI-generated speech and the voices of human participants who consent to that specific recording. The host device performs the video and audio composition; Bella does not receive or retain the resulting MP4. Participants should not record or share a person's voice or likeness without their consent and any consent required by applicable law.
• Bella does not use live call audio for advertising. Avoid sharing passwords, payment details, or other sensitive information in voice conversations.
• You can turn companion memory off in the character's chat settings. When you do, Bella stops creating memories and clears saved memories and any pending call transcript for that relationship.
• Voice notes and generated transcripts are subject to the message retention period below and may be deleted sooner when you delete the message or relationship.
• Bella may process photos you attach to an AI chat with OpenAI's vision-capable model to produce a short description for the AI response. The image and resulting description are stored with the chat message and are subject to the message retention period below.
• We do not use images or voice content to train Bella's own AI models. OpenAI's API processing and retention policies apply to data it receives.

7. Subscriptions, Coins, and Purchases

Bella may offer subscriptions, virtual coins, and other digital features. The app stores process purchases made through their platforms.

Purchases made through the Apple App Store or Google Play are processed by the applicable platform.

We may retain transaction information, including:

• Transaction identifiers
• Purchase information
• Coin amounts
• Timestamps
• Subscription plan and billing status
• Coin balance and related transactions

This information may be used to maintain balances, provide subscriptions and features, prevent fraud, resolve disputes, and comply with applicable obligations.

Virtual coins generally have no cash value and cannot be exchanged for real currency, except where applicable law requires otherwise.

8. User Content

You retain your rights in content you create and upload, subject to the rights you grant Bella under our Terms of Service.

When you upload or publish content, Bella may need to store, process, transmit, resize, encode, or otherwise technically process that content in order to provide the Service.

Public content may be visible to other users and may be copied, screenshotted, saved, or shared by other people.

Bella may remove or restrict content that violates our Terms of Service, Community Guidelines, applicable law, or safety requirements.

9. Reports, Moderation and Safety

Bella provides tools to report AI responses, content, messages, stories, voice-call issues, and other safety concerns.

A report may include the description you submit and, for supported report types, a limited excerpt of recent conversation or room text. The current in-app report form does not accept screenshot or image attachments. Do not upload or send suspected child sexual abuse material.

Child-safety reports are available in Settings and from supported AI chats, character profiles, and shared-character rooms. See the Child Safety Standards page for the dedicated child safety contact and review process.

If you report an entire AI conversation, Bella includes a limited excerpt of recent text messages with your description so moderators can review the concern. This report information is available only to authorized reviewers and may be retained when needed for safety, legal, or enforcement purposes. Do not upload or send suspected child sexual abuse material as report evidence; describe the concern instead.

We may use reports and associated evidence to:

• Investigate alleged violations
• Protect users from abuse
• Detect fraud and scams
• Investigate harassment
• Review inappropriate content
• Enforce account restrictions
• Prevent repeat violations
• Respond to legal requests

Depending on the circumstances, Bella may warn, restrict, suspend, or permanently terminate an account.

We may retain relevant safety information for as long as reasonably necessary to protect users, investigate incidents, prevent repeat abuse, resolve disputes, and comply with law.

10. Children's Privacy

If we learn that a person under 18 has created an account, we may terminate the account and delete associated information, subject to information we are required or permitted to retain.

If you believe a minor is using Bella, report the account through the application or contact: bella@trymitali.com.

11. Data Retention

We retain information for as long as reasonably necessary to provide Bella, maintain security, prevent fraud and abuse, resolve disputes, enforce our agreements, and comply with applicable legal obligations.

• Account information — generally retained while your account is active and for a reasonable period afterward where necessary for security, fraud prevention, legal compliance, or other legitimate purposes.
• Stories and temporary content — may be automatically deleted or become unavailable after their applicable expiration period unless saved or otherwise retained.
• AI chat messages, photos, voice notes, and image descriptions — expire after 90 days and are removed by routine cleanup, unless you delete them sooner or a limited legal or safety hold applies.
• Friend-room messages — follow a separate administrator-configured retention period, which may differ from standard AI chat. Applicable expiry controls and legal or safety holds may affect when room messages are deleted.
• Conversation summaries and memories — when memory is enabled, retained for up to 90 days or until you turn memory off or delete that character relationship.
• AI call transcripts — if memory is enabled and a call lasts at least one minute, a text transcript is encrypted and set to expire after 24 hours for memory extraction. Scheduled cleanup then deletes it. Bella does not store raw live-call audio recordings.
• Transaction records — may be retained for the period required for accounting, fraud prevention, financial reporting, dispute resolution, and legal purposes.
• Reports and included context — may be retained for as long as reasonably necessary to investigate incidents, enforce policies, prevent repeat abuse, and comply with legal obligations.

Deletion from active systems may not immediately remove copies in encrypted backups or records we must keep for legal, financial, fraud-prevention, or safety reasons. Those retained copies are access restricted and deleted under the applicable backup or retention schedule. OpenAI may separately retain API data under its own policies.

12. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including:

• Access — request access to information we hold about you.
• Correction — request correction of inaccurate information.
• Deletion — request deletion of your account and applicable personal information.
• Portability — request certain information in a structured, machine-readable format.
• Restriction — request restriction of certain processing where applicable.
• Objection — object to certain processing where applicable.
• Additional local rights — depending on where you live, you may also have the right to restrict certain use, opt out of sale or targeted advertising, appeal a decision on a request, or complain to your local data protection authority.
• Brazil-specific rights where applicable — under the LGPD, you may also request information about public and private entities with which Bella shares data, review decisions made solely by automated processing that affect your interests, and seek applicable remedies from the ANPD.
• Withdraw consent — withdraw consent where processing is based on consent.

To exercise applicable privacy rights, contact: bella@trymitali.com.

We may need to verify your identity before processing certain privacy requests. This does not mean Bella requires identity verification for ordinary use of the Service.

We will respond within the timeframe required by applicable law.

13. Account Deletion

You can start account deletion in the app under Settings → Delete account, or visit the account deletion page and continue to authenticated profile settings. We may ask you to verify account ownership. You may also contact bella@trymitali.com for help. We will process verified requests within the timeframe required by applicable law.

Once verified, we will delete or de-identify personal information associated with your account from active systems, subject to the limited retention exceptions below. You can also delete an individual AI relationship and its messages from that character's chat controls.

Certain information may be retained when reasonably necessary for legitimate purposes such as:

• Fraud prevention
• Security
• Legal compliance
• Financial records
• Resolving disputes
• Enforcing our agreements
• Preventing repeat abuse

Deleting your account does not necessarily remove information that other users have independently copied, screenshotted, or otherwise retained.

14. Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

• HTTPS/TLS encryption for data transmitted to our servers
• Security protections for sensitive stored information
• Authentication and access controls
• Restricted access to internal systems
• Security monitoring and abuse prevention
• Backup and recovery measures
• Fraud detection and prevention

No system or method of transmitting or storing information can be guaranteed to be completely secure.

If you believe your account or information has been compromised, contact: bella@trymitali.com.

15. International Data Transfers

Bella may use infrastructure and service providers located in countries other than the country where you live.

Your information may therefore be transferred to, stored in, or processed in other jurisdictions whose privacy laws may differ from those in your country.

Where required by applicable law, we use appropriate safeguards for international transfers, which may include Standard Contractual Clauses, adequacy mechanisms, contractual protections, or other legally recognized safeguards.

16. Third-Party Services

Bella uses third-party services to provide functionality, including OpenAI and, for configured voice features, ElevenLabs for AI text, image, transcription, and voice processing; Apple or Google for sign-in or store billing where you choose those features; and cloud, storage, analytics, diagnostics, push, and security providers.

These providers may process information in countries other than your own. Their own terms and privacy notices apply to their services, in addition to Bella's obligations as controller. Provider categories include:

• Authentication
• Cloud infrastructure
• Database and storage
• Video and audio communication
• Analytics
• Crash reporting
• Push notifications
• Customer support
• Payment and app-store processing
• Security and fraud prevention

OpenAI's API data controls are described in its API data documentation. We do not permit service providers to use Bella data for their own purposes except as described in their terms or where required by law.

17. Advertising and Tracking

Bella uses analytics and diagnostic technologies to understand service reliability and improve the app. Bella's rewarded-ad feature is currently disabled by server-side business rules, so the app does not request or show rewarded ads or credit ad rewards. If Bella enables this feature in the future, the app will first present applicable notices and consent choices, and the policy and store disclosures will be updated before ads are served. Bella does not use AI chat, image, or voice content for advertising and does not sell personal information for money.

Depending on your device and the permissions available to you, these technologies may involve advertising identifiers, device information, usage information, or other technical data.

Advertising consent and privacy controls may be available in the app or device settings. While rewarded ads remain disabled, Bella makes no ad request and no ad-related reward transaction is created.

Where applicable law requires consent for particular tracking technologies, Bella will provide an appropriate consent mechanism.

18. Sale of Personal Information

Bella does not share personal information for cross-context behavioral advertising. If you believe local law gives you a right to opt out of a particular use or disclosure, contact us at bella@trymitali.com.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update it, we may change the Effective Date displayed at the beginning of this page.

If we make material changes, we may provide additional notice through reasonable means, including:

• In-app notifications
• Push notifications
• Email
• Website notices

The latest version of this Privacy Policy will be available on this page.

20. Contact Us

If you have questions, concerns, privacy requests, or complaints regarding this Privacy Policy or Bella's handling of your information, please contact us.

You may also use the privacy and support tools available inside the Bella application.

If you are located in a jurisdiction that provides a right to complain to a data protection authority, you may also contact the appropriate authority in your jurisdiction.

21. User Safety

Bella is designed for adults to interact with fictional AI characters. AI characters are not people, and responses may be inaccurate or emotionally persuasive. Use your judgment and take breaks when needed.

Avoid sharing passwords, payment details, or other sensitive information in prompts, images, or voice conversations.

Use Bella's reporting tools to flag content or behavior that you believe violates our policies.

If a response raises a safety concern, report it through the app or contact Bella support.